Dental marketing that can prove it worked.

Run implants as their own campaign rather than inside a general dentistry one, send that traffic to a page that answers cost and financing before it asks for a booking, and put conversion tracking and call tracking in place first so you can tell which keywords produce consults. Implant patients research for weeks, so the follow-up sequence matters as much as the ad — most practices lose these cases in the gap between the form fill and the callback, not in the ad auction.

They do different jobs. Google captures people already searching — higher intent, higher cost per click, and the right place for implants, emergencies, and "dentist near me". Meta creates demand among people who were not searching yet, which is where full-arch and cosmetic cases are found, and it is cheaper per impression but needs stronger creative and longer follow-up. In our Austin and Round Rock sweep the two platforms were rarely used together by the same practice, which is usually a sign of an agency that only does one of them.

The most recent specialty-level benchmark we can cite is LocaliQ / WordStream, “Healthcare Search Ads Benchmarks for 16 Specialties”, by Susie Marino, last updated 13 January 2026 (https://localiq.com/blog/healthcare-search-advertising-benchmarks/), drawn from 3,542 US-based search advertising campaigns running between 1 October 2024 and 30 September 2025, with at minimum 43 unique active campaigns in each subcategory: a cost per lead of $84.77 for general dentistry, $75.19 for emergency dentistry, $71.52 for orthodontics and $55.15 for oral and maxillofacial surgery, at a cost per click of $7.03 for general dentistry. Two caveats are worth more than the numbers themselves. The published “averages” are medians, chosen by the source to limit the effect of outliers. Google and Microsoft SEARCH only — not Meta, not any social platform. A cost per lead is also not a cost per patient: booking and show rates are the practice's own and are not in this data. Checked at the source on 2026-09-30.

In our experience the fault is usually downstream of the ads. The four we see most: no conversion tracking, so nobody can tell which campaigns produce patients; ad traffic landing on a homepage instead of a treatment page; leads that wait hours for a callback; and a message identical to every other practice in the area. All four are cheaper to fix than a bigger budget, and all four should be fixed before you raise one.

We would rather set that on a call with your numbers than publish a figure that fits nobody. What we can say is how we think about it: the budget should be sized so that a treatment gets enough weekly data to be optimized rather than guessed at, and it should not move at all until measurement is in place. Our own fees are published on the pricing page, so you can work out the total before you speak to us.

Ask three questions. First: will you install conversion tracking and call tracking before you start spending, and will I own those accounts? Second: what is the contract term, and what happens if it does not work? Third: show me the reporting — does it end at clicks and impressions, or at booked consults? An agency that will not answer the first question in writing is not going to be able to answer the third.

Tracking and the first campaigns go live in the first few weeks; useful optimization data usually takes 60 to 90 days, and high-value cases like full-arch take longer still because the patient's own decision takes longer. Our published guarantee runs to 90 days for exactly that reason — it is the point by which there should be something measurable to look at.

Yes. The market audit on this page covers Austin and Round Rock because that is where we are and where our list is, but the system is not geographic. If you are elsewhere, we will run the same sweep on your market before we quote you — it is how we decide whether we can actually help.